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James Serra Bio

James Serra is the founder and owner of First Place Sports Software, as well as the co-founder of Fantasy Insights. He has been playing fantasy football for the past 20 years, and has been a software developer for the past 22 years for many major companies (Compaq, Shell Oil, Pennzoil, Mirage, EG&G). That combination has allowed him to create fantasy football products that are easy to use, yet also contain lots of functionality that make the commissioner's job much easier, as well as giving an owner a tremendous advantage over the other owners in his league. He has included in the products all the successful strategies and tools that he used to do manually. Send e-mail to him at support@footballsoftware.com.


Personal Bio - Residence: Spring, TX (a suburb of Houston); Birthplace: Smithtown, NY; College: Bachelor of Science in Computer Engineering, UNLV; Marital Status: Wife Mary and three kids (Lauren, RaeAnn, James); Favorite MLB Team: New York Yankees; Favorite NFL Team: New York Giants and Houston Texans; Favorite NBA Team: New York Knicks; Favorite College Basketball Team: UNLV; Favorite place to workout: Personal Trainer Houston

Some of the fantasy football accomplishments for the 2007 season:
  • Associate Director of the Fantasy Sports Trade Association (FSTA).

  • Expert in the Fantasy Football Index 2007 Experts Poll (12th year).

  • Commissioner in his very competitive local Vegas fantasy football league for the past 16 years. Had a 9-5 record this past season and made the playoffs. Has made the playoffs in 13 of the 17 years (top 4 teams in 10 team league make playoffs).


Some of the fantasy football accomplishments for the 2006 season: Some of the fantasy football accomplishments for the 2005 season: Some of the fantasy football accomplishments for the 2004 season include: Some of the fantasy football accomplishments for the 2003 season include: Some of his fantasy football accomplishments for the 2002 season include: Some of his fantasy football accomplishments for the 2001 season include: Some of his fantasy football accomplishments for the 2000 season include: Some of his fantasy football accomplishments for the 1999 season include:
  • Was the weekly fantasy football expert on Star 610 AM sports radio in Houston, TX. Heard each Wednesday from 8:30am-9:00am..

  • Founding board member and Vice President of the Fantasy Sports Players Association (FSPA).

  • Expert in the Fantasy Football Index 1999 Experts Poll. Placed 1st out of 20 experts! In the four years he has been in the poll, he has placed 1st, 3rd, 5th, and 7th!

  • Expert in Grogan's Fantasy Football Advisor 1999 Experts Poll.

  • Expert in the Fantasy Football Cheatsheets magazine.

  • Member of "Ask the Experts" on Fantasy Football Index magazine's Internet site.

  • Expert in the Scuffle/FSPA Experts League. Finished with the best record and was the fantasy bowl runner-up.

  • Expert in the Sportsline Experts League. Finished in first place and was the fantasy bowl runner-up.

  • Commissioner in his very competitive local Vegas fantasy football league for the past nine years. Won the fantasy bowl this year (3rd title). Nine-year overall record of 86-39 (.688 winning percentage).

  • Fantasy Commissioner and PEDS were written about in the book Fantasy Sports Online for Dummies. Demos of the products are also included in the CD within the book.

  • An evaluation version of PEDS was included in the Pro Forecast Magazine.


Some of his fantasy football accomplishments for the 1998 season include: Some of his fantasy football accomplishments for the 1997 season include: Some of his fantasy football accomplishments for the 1996 season include:
  • Co-founder and contributing writer of Fantasy Insights Web Site. Fantasy Insights is the leading fantasy football web site, averaging more hits than any other fantasy football site. Fantasy Insights was awarded the top 5% web site of all web sites by Point, was reviewed in NetGuide Magazine (September 1996 Issue), and was voted the Best Fantasy Football Site in the 1st Annual Dick Butkus Internet Football Awards.

  • Contributing writer to Fantasy Insights Pre-Season Report.

  • Co-publisher of Fantasy Insights Weekly Report.

  • Expert in the Fantasy Football Index 1996 Experts Poll. Placed 5th out of 20 experts.

  • Made appearances as an expert on SportsLine's Fantasy Sports Tonight radio show.

  • Expert on the Fantasy Experts Chat Site.

  • Member of "Ask the Experts" on Fantasy Football Index magazine's Internet site.

  • Participated in the first ever Live Radio Draft with the Experts from Sportsline, Ultimate Fantasy Sports, Fantasy Sports Tonight and around the Net. Placed first in the Fantasy Experts' League with the best overall record (12-3) and most total points. Advanced to the Fantasy Bowl, where Michael Jackson's 3 TD's did him in.

  • Co-Owner of DeathSquad in the The Fantasy Experts League (FanEx). Placed first in their division with a 10-4 record.

  • Commissioner in his very competitive local fantasy football league for the past six years. Six-year overall record of 58-25 (.700 winning percentage)

  • PEDS was reviewed in the July 95 issue of Fantasy Football Weekly, The Fantasy Football Insider Newsletter 1996 Pre season Edition III, and on the Fantasy Insights web site.



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